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 Check In 
Blue Shield of California

At the doctor's office, with loved ones, and with yourself, the first step to care is a check in. 

This campaign is a tribute to those small moments of introspection that lead to bigger changes.


This was my baby. As the sole copywriter, I got to see the whole project through from ideation to execution.

And BSC loved them enough to run it all back for 2024 with two more spots. 



Free Building Elevation Wall Mockup.jpg
iPhoneX_In_Hand_MockupsForFree (check in).jpg

Copywriter: Brendan Nicholes
Art Directors: Cedric Thurman & Claire Hentzen

Creative Director: Jimmie Blount
Director: Malik Sayeed


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